CENTRAC DC, LLC

Strategic Tool selection:

• HTPR – Highly targeted patient research
• ePocrates Mobile drug guide
• Online Panels
• Web-based intercepts
• Permission-based targeted samples (email, phone, mail)

Internet Panels:

• Pre-recruited/ identified participants
• Medical professionals
• Patients/ sufferers/ ailments/ conditions
• Drop-in “the river” portal intercepts
• Other drop-in intercepts (e.g. customers)
  

Strategic selection from extensive databases.

Handheld Data Collection

• Interactive survey from PDA
• Survey and data “pulled” automatically from respondent’s device
• Conducive to various audits:
• Promotional
• Rep encounter
• Patient encounter
• Prescribing data – capture indications, reasons for choice
• Hospital based data
• Benefits:
• Screen by internet
• Remind by PDA
• Electronic diary allows for skip patterns
• Collect actual behavioral data rather than relying on physicians’ memory